LookSmart and Diigo Partner to Offer the Most Robust Social Bookmarking Technology Available
March 9, 2009
San Francisco, CA- LookSmart (NASDAQ: LOOK) a leading search advertising network is pleased to announce its partnership with Diigo.com, an innovative online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo in return for an equity position in the company. The partnership enables LookSmart to deliver on its stated goal of narrowing corporate focus while also providing continued participation in the rapidly expanding knowledge management space. With the merger of two leaders, users will benefit from the most robust set of social bookmarking, research and annotation tools available.
“Looksmart is pleased to know that Furl’s loyal user base will benefit from a reliable platform run by a team highly focused on bringing users the most advanced features and functionality in the marketplace. The combination drastically changes the social bookmarking landscape and we look forward to being a part of it,” said Ted West, chief executive officer and president of LookSmart.
“Diigo is pleased that Looksmart has entrusted Diigo with serving Furl’s one million users. It has been widely recognized that Diigo provides the most feature-rich and robust social bookmarking/annotation service on the web today, and we are happy that we can extend our services to the Furl users, “ said Dr. Wade Ren, founder and CEO of Diigo, “With this combination and the upcoming release of Diigo 4.0, Diigo aims to take social bookmarking/annotation to a new height.”
About LookSmart:
LookSmart (NASDAQ:LOOK) is a premier search advertising network and management solutions company. A trusted provider of quality search advertising products and services to text advertisers, LookSmart offers targeted pay-per-click search and contextual advertising via its proven Search Advertising Network. For publishers seeking to create their own branded vertical advertising networks, LookSmart also licenses and manages search ad networks using its award-winning AdCenter platform. Dedicated to the quality of text advertising, LookSmart is one of the five founding members of the IAB Click Measurement Panel. For more information, visit www.LookSmart.com.
About Diigo
Diigo.com enables user to process, manage, share and discover online information more productively and effectively. Diigo aims to be the best knowledge sharing and management platform for individuals, work groups, and companies. Diigo has received rave reviews from leading IT publications, and many awards, including 2nd Open Web People Awards - Best Social Bookmarking category, Nevada’s Center for Entrepreneurship and Technology’s “Tech Start-up of the Year” Award, and Technology Innovation Foundation’s “Technology Innovator of the Year” Award. Diigo is privately held, and is based in Reno, NV. For more information, visit www.diigo.com.
Media Contacts:
Maggie Tsai
Diigo, Inc
maggie@diigo.com
775-336-9537
Raymond Deplazes
Racepoint Group for LookSmart
LookSmart@racepointgroup.com
(415) 694-6715
